It is very tempting now companies are producing models that really fit the WFB style so well, even special characters.
As I would love to collect a lot of armies for WFB but storing more then one or two at 28mm scale will just not be possible, so this could be a way of collecting all those other armies I love but do not have space for at the traditional scale.
I do have a fair bit of 6mm scale fantasy/warhammer. The new 10mm stuff is really nice but I was far too deep into 6mm by the time 10mm got really good and now I've brought almost every army at 28mm scale as I had more space than years back.
I am tempted to get just a couple of armies in 10mm to paint for fun, but I do tend to have a hoarding problem and would just end up with more than 2!
I would be all in on 10mm if it weren’t for having to somehow paint them. I remember trying to paint epic troops and it killed me. The 10mm figures available now are stunning though and I always loved warmaster and the refined rules are also excellent.